When it comes to your brand, you want to give people an experience, evoke an emotion and create movement. It is that feeling that they feel when they browse your site, scroll through your social media, or experience your product or service. Your brand visuals aren’t working without your customers in mind. After all, it is what your customers think of your brand that pays the bills. We take a strategy first approach to branding, helping you identify the who, what, when, where and why of your brand then we design a brand that is built upon the psychology of your clients, what you stand for and how you want them to feel. Here is where we guide you to become crystal clear on your vision for your brand. We will take you through ways to get clear around our 7 Brand Principles. We do this through a series of journal prompts, weekly calls, and exercises to help you refine your vision. You will gain clarity around: Using the internal work we do with you – we then move into the psychology of design. Here we will visually design a brand that is going to emotionally connect to your ideal clients. Everything from the logo, typography, colors and brand elements are strategically designed to give your ideal client’s emotional experience. This is a project that roughly takes 5 Weeks. Below is a breakdown of what we will be doing week by week. WEEK 1 EXPLORATION + STRATEGY: In this first week we focus on your business’s soul discovery through our “Client Workbook’. You will be given an in-depth 4 part workbook that will ask you deep questions about the inner workings of your brand and business. We will meet for our 1st intensive call at the end of this week to discuss your discoveries and to clear up anywhere you are still confused. WEEK 2 & 3 PSYCHOLOGY BASED BRAND STYLING: We will first begin designing the ‘art direction’ for your brand. Once that is approved by you we will get to designing the visual identity (logos & font selection) that is perfect for you and your dream clients. WEEK 4 BRAND GUIDEBOOK: This is a 19-page PDF booklet we design for you that is to be used as a resource guide for your brand. It will include your brand voice, brand stance, positioning, taglines, logos, fonts, colors, how to market yourself, guidelines on how to style photoshoots, and so much more. This booklet is fantastic for new hires and team members so they can fully understand your brand. WEEK 5 DELIVERABLES: This week will deliver all files over to you via Google Drive. Files will include PNG, PDF, and Vector Files. We will deliver this via Trello (our project platform). – Brand Clarity Workbook – Brand Tagline – 3 Logos – Brand Style Board INVESTMENT: $2500 USD PAYMENT STRUCTURE: Our payment structure is split up into two payments. Your first payment will be your “retainer” – A 50% non-refundable deposit to secure your spot within my calendar. The second payment will be paid upon completion of the project. We can customize a payment plan for you if needed. This program is for the women who know exactly where they want to go but are needing assistance on getting here! And… don’t really want to go on that adventure alone.. (aka the DIY route) We will work together for 10 weeks to take your “big idea”, pluck it out of your dream world and start bringing it to life. This is the whole package! This option is best for those who are just starting out or changing the path of their businesses. This package will ensure you only brand your business ONCE! Includes full website design, branding foundations, and visual branding. This is a project that roughly takes 10 Weeks. Below is a breakdown of what we will be doing week by week. WEEK 1 EXPLORATION + STRATEGY: In this first week we focus on your business’s soul discovery through our “Client Workbook’. You will be given an in-depth 4 part workbook that will ask you deep questions about the inner workings of your brand and business. We will meet for our 1st intensive call at the end of this week to discuss your discoveries and to clear up anywhere you are still confused. WEEK 2 & 3 PSYCHOLOGY BASED BRAND STYLING: We will first begin designing the ‘art direction’ for your brand. Once that is approved by you we will get to designing the visual identity (logos & font selection) that is perfect for you and your dream clients. WEEK 4 BRAND GUIDEBOOK: This is a 19-page PDF booklet we design for you that is to be used as a resource guide for your brand. It will include your brand voice, brand stance, positioning, taglines, logos, fonts, colors, how to market yourself, guidelines on how to style photoshoots, and so much more. This booklet is fantastic for new hires and team members so they can fully understand your brand. WEEK 5 WEBSITE COMMUNICATION: This week is centered around your website content. We want to make this as easy as possible so we will review the copy you submitted and give you pointers on how to narrow down and enhance your messaging. WEEK 6, 7 & 8 WEBSITE BUILD & REVISIONS: Week 6 & 7 we will start building out your website either on WordPress or Showit (we discuss this in week 5). Week 8 we dedicate to revisions and fine-tuning to make the website that is everything you imagined. WEEK 9 & 10 DELIVERY & TRAINING: This week is dedicated to finishing up any additional marketing material that is included in this project. Also, we will deliver all brand styling material via google drive and a customized website tutorial video. – Brand Clarity Workbook – Brand Tagline – 3 Logos – Brand Guideline Booklet – Custom WordPress or Showit Website Design + Set up – Website BackUp Plug-in Set up INVESTMENT: Starting at $7000 USD (dependent on website depth) PAYMENT STRUCTURE: Our payment structure is split up into 4 payments across the project timeline of 10 weeks. Customized payment plans are available upon request. We understand how frustrating course creation platforms can be. You want it to be fully branded but the ability to do this on those platforms is very limited. Not to mention, you don’t own your membership/course platform. Our Custom Membership/Course Platform Development is meant for brands who are ready to have full control of their courses and want a platform to be fully customized and branded. This is a project that roughly takes 3 Months. However, it is dependent on how many courses, modules, etc. will need to be added. A fully customized website that is specifically for your students to learn from you. Depending on your needs you can have evergreen courses, monthly memberships, and anything else you can dream of. This project includes but not limited to: Membership/Course Website will be built within WordPress using the “AccessAlly” Plugin. INVESTMENT: Starting at $14,000 USD** **Dependent on the amount of content PAYMENT STRUCTURE: Payment plans will be spread out across the duration of the project. Additional payment plans are available upon request. My vision was brought to life! I literally am obsessed with my own website and branding! The process I was walked through was nothing short of a miracle. It is 100% ME, and attracts my ideal clients over and over! Thank you Jacquelynn for SEEING me and my company in such a profound way—you truly are a gift! Hands down one of the best decisions I’ve made for the evolution of my business. The way I was set up for success, in the long run, was next level. The work we did together continues to impact my business in the most expansive way. Even months later I am reminded of how happy I am with my decision to invest in Jacquelynn’s genius and guidance. I was nervous starting this process again as I had been through it twice before with results ranging from Meh! to awful. I was nervous about spending another several thousand dollars without the outcome I was hoping for. I loved the fact that there was an existing methodology/system in place. The Brand Influence has a proven process that made me think deeply about my business. The process walks you through branding in a really organized way that is tied to the heart of your business and the clients you serve. When you decide to work with The Brand Influence you will learn a TON, your ideas will be refined, and you will end up with a gorgeous brand at the end! I was impressed with the organization, the vibe, and the patience I experienced during the whole project. I also really enjoyed the workbooks to make my ideas and vision more clear. You’d be hard-pressed to find someone better to work with. The Brand Influence is the full package. Their highly creative sensibilities enabled them to translate my vision for my brand into reality precisely as I had imagined it. The Brand Influence was so great to work with! They grasped my vision for our start-up company and worked with me to brand and illustrate it beautifully. They are timely, organized, and very personable to work with! I highly recommend them. There are so many people out there who do this work and its hard to choose someone. When we had our intro call I could feel the owners (Jacquelynn’s) authentic and honest energy. The process was very professional and organized. Which made the project enjoyable! I’m so happy with the finished product and its exactly what I hoped for as the digital representation of my brand! I highly recommend The Brand Influence! At this time, there is not a package for solely website design. This is because we find the most successful websites are ones that go through our comprehensive branding process. When most potential clients are seeking for a website redesign they are truly needing a full rebrand. However, in rare cases we do offer custom website design. Only if you have been professionally branded within the last 2 years, know your brand strategy, have had a professional photoshoot done and are needing someone to revamp your website for organization purposes. If you’d like to chat further if this is an option for you, please schedule a free consult. Payments are accepted through stripe. Which allows credit cards, debit cards, and bank transfers (labeled as e-checks). We do not accept physical checks. Yes!! We have worked with clients from all over the world. Our clients have been from Australia, the UK, Mexico, Costa Rica, Trinidad, Amsterdam, and Canada. We only require the clients to have a good understanding of English. No. We only work with WordPress, Showit, and Shopify when it comes to website builders. The project price will rise depending on how many extra materials are needed for your project. For example: if you need additional website pages, an E-commerce site, or Additional design materials. Things that are not included in the price and need to be purchased separately: We do not. However, if you sign up for our Brand & Website Package we do design business cards and PDF ebook for your brand. We offer an in-depth tutorial video at the end of the Brand & Website project to help you and your team navigate & make changes to your site. That way you are in control of your site. If there are any additional pages, landing pages or features you cannot figure out we are able to assist you with that at our hourly rate of $60/hour (minimum of 1 hour). We do not. We believe the design of a logo is deeply intentional and can only be successfully designed when a business has gone through an in-depth branding strategy and discovery. Ways to
Work With Us.
— More Than A Logo
Brand Strategy & Design
STRATEGIC DELIVERABLES:
– Ideal Customer Discovery
– Brand Personality
– Brand Voice
– Brand Story Prompts
– Brand Photography Guidelines
– Network + Marketing Ideas DESIGN DELIVERABLES:
– Brand Mood Board
– Strategic Typography Selection
– Brand Color Palette
– Brand Guideline Booklet
– Unlimited Revisions (within project timeline) Ready to get started?!
— The Show Stopper
Brand Strategy & Web Design
STRATEGIC DELIVERABLES:
– Ideal Customer Discovery
– Brand Personality
– Brand Voice
– Brand Story Prompts
– Brand Photography Guidelines
– Network + Marketing Ideas DESIGN ELEMENTS:
– Brand Mood Board
– Strategic Typography Selection
– Brand Color Palette
– Brand Style Board
– Business Card Design
– Branded PDF Design for Free Offer
– Unlimited Revisions (within project timeline) WEBSITE DELIVERABLES:
– 7 Web Pages + Unlimited Blog Posts
-Responsive Website Design for all Devices
– Email Opt-in Design + Set-Up
– Custom “Coming Soon” Page
– Pre-Built Page Templates
– 30 Days of Technical Support
– Website Training Video
– Unlimited Revisions (within project timeline) Ready to get started?!
— Think Teachable or Kajabi but FULLY Customizable
Membership Site Development
– Student Portal
– Upsells within Student Portal
– Site on subdomain (members.yourdomain.com)
– Written, Audio and/or Video Content
– Sales pages & payment processors right from the site
– Intregration with CRM platform with site (CRM’s that we work with are InfusionSoft/Keap, Active Campign, Ontraport, & Drip) Ready to get started?!
Hear from our clients
Dr. Erin O.
Nastassia M.
Monica C.
Marie A.
Jacqueline M.
Erica A.
Olga A.
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