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Dental Yogis

Transforming a Dental Professional’s Passion Project into a High-Converting Business

Dental Yogis, based in Chicago, offers a unique combination of dental care and holistic wellness services, including dental aid yoga retreats, business coaching for dental professionals, and breathwork practices. In 2022, they recognized the need to enhance their brand presence and online platform to better communicate their diverse services, build credibility, and increase engagement with their target audience. They partnered with The Brand Influence to achieve this through a complete rebranding and website redesign.

Project Overview:

Their existing branding didn’t effectively convey the unique blend of dentistry and wellness services, leaving potential clients unsure of what they offered.
The previous website lacked clarity and wasn’t optimized to convert visitors into clients for services like retreats and coaching.
The site failed to effectively capture and convert leads for dental business coaching, yoga retreats, and other services.
They needed branding that would position them as leaders in the industry and help them convert more clients.

Challenges & Goals

Unclear Brand Identity:

Ineffective Website:

Low Lead Generation:

Authority & Trust: 

Responsive Continuous Marquee Text
WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS

Our Solution

We refined their brand identity to reflect a holistic approach to dentistry and wellness, showcasing professionalism, trust, and balance to attract both dental clients and professionals seeking coaching.








Brand Strategy & Identity:

The website was completely overhauled, focusing on improving user experience, simplifying navigation, and making it easy for users to explore services, and inquire about coaching and retreats. VIEW WEBSITE>>

Website Redesign:

We optimized the site to drive action with clear calls-to-action (CTAs), streamlined forms, and strategic placement of service information to boost leads and conversions.

Conversion Optimization:

Growth & Results

Since launching with our branding and website, the Dental Yogis have seen their passion project take form into a thriving business.

5x

Conversion Rates

The newly designed website saw a 5x better conversion rate than previous version.

25+%

Revenue Increase

 They experienced higher engagement, more bookings for retreats, and increased inquiries for other services.

100%

Increase in Client Trust

A cohesive brand identity and website established them as professionals in their industry leading to a more trust and loyalty among their clients
*

Dental Yogis' success highlights the powerful impact of professional branding and web design on business growth. By aligning their brand with their values and optimizing their website, they increased revenue and strengthened connections with their audience. For businesses in niche markets like wellness, investing in a cohesive brand and optimized website can deliver a 10-30% ROI* in the first year, boosting revenue, trust, and engagement.

What This Means for Your Business

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Plans starting at $500

  • Initial Consultation

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Plans starting at $250

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  • Individualized Nutrition Plan

  • 25 Exclusive Recipes

  • Weekly Check-In

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Plans starting at $500

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

Website Design

- Custom WordPress, Showit, or Shopify Website Design + Set up
 - 7 Web Pages + Up to 15 blog posts
- Responsive Design 
- Website copy written for you
- Email Opt-in Design + Set Up

- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

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The Quirky Details You Didn’t Ask For (But Might Love)


Let's Get personal

Personality types

7w8  |  INFP-A  | 5/1 Projector

Zodiac

Libra

Sidekick

My pups, Willow & Luna

Book

Throne of Glass Series

Favorite pastime

Sunbathing in Spring

Season of choice

Spring in Italy

top of the bucket list

20 acre homestead

Newest obsession

Reformer Pilates & Kabbalah