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Elle & Bee

Crafting a Brand That Simplifies Parenthood and Strengthens Community

Elle & Bee is a company dedicated to empowering caregivers to savor the moments with their young children by offering thoughtfully designed products that simplify daily routines. They came to The Brand Influence seeking clarity around their brand and a cohesive brand identity that would resonate deeply with mothers and caregivers. Through our brand strategy and identity services, we helped them refine their mission, messaging, and visual identity to create a brand that feels warm, intentional, and supportive.

Project Overview:

Elle & Bee needed a strong foundation to clearly articulate their mission and connect with their audience.
Their visual branding lacked cohesion, making it difficult to establish a recognizable presence in the market.
They wanted a brand that authentically spoke to the emotions and needs of mothers and caregivers

They needed a clear differentiation strategy to stand out in a competitive industry and communicate their unique value effectively.

Challenges & Goals

Lack of Brand Clarity:

Inconsistent Brand Identity:

Resonating with Caregivers:

Establishing Market Positioning: 

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WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS

Our Solution

Defined a clear brand mission, values, and messaging that resonated with their audience.


Brand Strategy & Positioning:

Created a cohesive logo, color palette, and typography that conveyed warmth, simplicity, and intentionality.

Visual Identity Development:

Crafted compelling messaging that spoke directly to caregivers, emphasizing the emotional benefits of Elle & Bee’s products.

Audience-Centric Storytelling:

Growth & Results

Elle & Bee experienced more than just financial growth. They cultivated a deeper connection with their brand and the community they serve, creating a lasting impact beyond their products.

Trust

Elle & Bee creates a deep emotional connection with their audience, leading to increased engagement and brand recognition.

Clarity

Elle & Bee has gained a clear and compelling brand narrative that resonates with mothers and caregivers.

Confidence

Elle & Bee became equipped with a solid brand foundation to confidently move forward with marketing and product expansion.

A strong brand is the foundation of a thriving business. When your brand is clear, cohesive, and emotionally resonant, it becomes a powerful tool for connection, credibility, and growth. If you’re ready to refine your brand and create a lasting impact, let’s work together.

Book a free consultation today and take the first step toward building a brand that truly speaks to your audience!

What This Means for Your Business

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Plans starting at $500

  • Initial Consultation

  • Individualized Nutrition Plan

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  • Weekly Meal Plan and Recipes

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Plans starting at $250

  • Initial Consultation

  • Individualized Nutrition Plan

  • 25 Exclusive Recipes

  • Weekly Check-In

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Plans starting at $500

  • Initial Consultation

  • 7 days a week 

  • 3 meals/ day + snacks

  • Grocery shopping list

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Plans starting at $250

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  • 5 days a week 

  • 2 meals/day

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  • Digital recipes

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

Website Design

- Custom WordPress, Showit, or Shopify Website Design + Set up
 - 7 Web Pages + Up to 15 blog posts
- Responsive Design 
- Website copy written for you
- Email Opt-in Design + Set Up

- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

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The Quirky Details You Didn’t Ask For (But Might Love)


Let's Get personal

Personality types

7w8  |  ENFP-A  | 5/1 Projector

Zodiac

Libra

Sidekick

My pups, Willow & Luna

Book

Throne of Glass Series

Favorite pastime

Sunbathing in Spring

Season of choice

Spring in Italy

top of the bucket list

20 acre homestead

Newest obsession

Reformer Pilates & Kabbalah