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Flow Pilates & Yoga

 Elevating a Studio’s Brand to Attract & Retain Clients

Flow Pilates & Yoga is a thriving studio dedicated to mindful movement, helping clients reconnect with their bodies through Pilates and yoga. Their philosophy goes beyond exercise—emphasizing intentional movement as a holistic journey toward balance and well-being. As the studio grew, they needed a brand and website that reflected their mission and positioned them as the premier destination for Pilates and yoga in Pasadena, California.

Project Overview:

Flow needed a cohesive brand that reflected their unique philosophy and differentiated them in a competitive wellness market.
With high demand and frequent waitlists for afternoon classes, the studio needed an online presence that would convert visitors into long-term members.


Flow required a streamlined way to present their services while making it easy for potential clients to book classes.
Their website had to be optimized for both new and returning clients, making it simple to explore offerings, sign up for memberships, and engage with the community.

Challenges & Goals

Clear Brand Identity :

Attracting New Members & Increasing Retention:

Showcasing Multiple Offers:

Seamless Online Experience:

Responsive Continuous Marquee Text
WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, BRAND GUIDELINES, SIGNAGE, BUSINESS CARDS

Our Solution

A refined brand strategy that articulated their mission and created an emotional connection with potential clients.

Refined Brand Strategy:

A visually compelling brand identity that embodied balance, mindfulness, and movement.

Compelling Brand Identity: 

A conversion-focused website optimized for search engines and user experience, making it easy to book classes, explore membership options, and learn more about their approach.

Conversion Focused Website:

Integrated SEO and brand messaging to increase visibility, attract the right audience, and establish authority in the wellness space.

SEO Optimization:

Growth & Results

Since launching with our branding, the studio has grown exponentially.

30%

Increase in Memberships

Within six months of launching the new brand and website, Flow saw a 30% increase in membership sign-ups.

659%

Return On Investment

Flow Pilates & Yoga saw an estimated ROI of 659%* within their first year, proving the impact of a strong brand presence.

15%

Growth in 1:1 Training Sessions

With clearer positioning and an improved online booking system, Flow experienced a 15% growth in one-on-one training sessions
*

Jamie B. - Founder of Flow Pilates & Yoga

"Partnering with The Brand Influence was truly a game-changer for our studio. From the start, they just got us, our mission, our values, and the kind of experience we wanted to create for our clients. They helped us bring our vision to life with a brand and website that finally feel like us. The process was seamless, and they guided us every step of the way with so much clarity and intention. Since launching, we’ve had more people than ever telling us how inviting and aligned our brand feels, and we couldn’t be happier. If you’re on the fence about investing in your brand, trust me. It’s worth it!"

Client Experience

Your brand is more than a logo. It’s an experience that shapes how potential clients perceive and engage with you. If you’re ready to elevate your wellness business and attract more of the right clients, we’re here to help.

Let’s build your brand for lasting growth. Book a free consultation today!

What This Means for Your Business

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Plans starting at $500

  • Initial Consultation

  • Individualized Nutrition Plan

  • 100 Exclusive Recipes

  • Unlimited access to check-in

  • Weekly Meal Plan and Recipes

Premium Package

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Plans starting at $250

  • Initial Consultation

  • Individualized Nutrition Plan

  • 25 Exclusive Recipes

  • Weekly Check-In

Basic Package

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Nutrition Consulting

Plans starting at $500

  • Initial Consultation

  • 7 days a week 

  • 3 meals/ day + snacks

  • Grocery shopping list

  • Digital recipes

Full meal plan

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Plans starting at $250

  • Initial Consultation

  • 5 days a week 

  • 2 meals/day

  • Grocery shopping list

  • Digital recipes

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

Website Design

- Custom WordPress, Showit, or Shopify Website Design + Set up
 - 7 Web Pages + Up to 15 blog posts
- Responsive Design 
- Website copy written for you
- Email Opt-in Design + Set Up

- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

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The Quirky Details You Didn’t Ask For (But Might Love)


Let's Get personal

Personality types

7w8  |  INFP-A  | 5/1 Projector

Zodiac

Libra

Sidekick

My pups, Willow & Luna

Book

Throne of Glass Series

Favorite pastime

Sunbathing in Spring

Season of choice

Spring in Italy

top of the bucket list

20 acre homestead

Newest obsession

Reformer Pilates & Kabbalah