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Naila Kovacevic

Building a Holistic Wellness Brand for Long-Term Growth

Dr. Naila Kovacevic is a board-certified family medicine practitioner, health coach, and personal trainer committed to integrating a holistic approach into her care. She sought to build a brand that clearly reflected her multifaceted expertise, allowing her to reach and support patients through one-on-one health coaching, personal training, and an educational blog. In 2019, she partnered with us to develop a strong brand identity and website that would communicate her mission and attract a dedicated audience.

Project Overview:

Dr. Kovacevic needed a cohesive brand that effectively communicated her roles as a physician, health coach, and personal trainer.
She required a professional website to showcase her services and educate potential clients on the benefits of integrative wellness.
The brand messaging needed to resonate with individuals looking for a holistic approach to health, fitness, and lifestyle change.

As she expanded her services, the brand and website needed to support multiple income streams, including health coaching packages, personal training, and blog monetization.

Challenges & Goals

Clarifying Her Multi-Faceted Expertise:

Establishing a Credible Online Presence:

Attracting and Converting Ideal Clients:

Creating Sustainable Revenue Streams:

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WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, BUSINESS CARDS

Our Solution

Creating a strategic brand identity that unified her expertise in medicine, coaching, and fitness.

Brand Strategy & Identity:

Created a website designed to attract and convert visitors into clients for both health coaching and personal training services.

Website Design & Development:

Created a content strategy to establish her credibility as a thought leader in integrative wellness.

Content Strategy:

SEO-driven content and an intuitive user experience to maximize engagement and lead generation.

SEO Optimization:

Growth & Results

Since launching with our branding and website, Naila's brand has grown exponentially.

75%

Increase in Inquiries

 Within the first year, Dr. Kovacevic saw a 75% increase in patient and coaching inquiries through her website.

1,860+%

Return On Investment

Within the first year of launching she saw an estimated 1,860%* return on investment through her services.

100%

Stronger Brand Recognition

She gained visibility as a trusted provider of holistic health, leading to consistent growth in online traffic and engagement.
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A strong brand and website do more than establish an online presence. They build trust, attract the right audience, and create long-term growth. If you’re ready to elevate your brand and expand your reach, we’d love to help.

Book a free consultation today and start building a brand that aligns with your vision for impact and success!

What This Means for Your Business

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Plans starting at $500

  • Initial Consultation

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  • Weekly Meal Plan and Recipes

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Plans starting at $250

  • Initial Consultation

  • Individualized Nutrition Plan

  • 25 Exclusive Recipes

  • Weekly Check-In

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Plans starting at $500

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  • Grocery shopping list

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  • 5 days a week 

  • 2 meals/day

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

Website Design

- Custom WordPress, Showit, or Shopify Website Design + Set up
 - 7 Web Pages + Up to 15 blog posts
- Responsive Design 
- Website copy written for you
- Email Opt-in Design + Set Up

- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

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The Quirky Details You Didn’t Ask For (But Might Love)


Let's Get personal

Personality types

7w8  |  INFP-A  | 5/1 Projector

Zodiac

Libra

Sidekick

My pups, Willow & Luna

Book

Throne of Glass Series

Favorite pastime

Sunbathing in Spring

Season of choice

Spring in Italy

top of the bucket list

20 acre homestead

Newest obsession

Reformer Pilates & Kabbalah