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Purely Natural Apothecary

Elevating an Online Herbal Apothecary with Professional Branding and Website Design

Purely Natural Apothecary, a newly launched online herbal apothecary in 2024, offers a range of herbal supplements to address modern ailments. In their first year, they attended multiple trade shows, hosted an educational events, and saw great success in building their brand. They partnered with The Brand Influence to create a professional brand identity and build an optimized Shopify website to enhance their online presence, increase conversion rates, and drive business growth.



Project Overview:

As a new business they needed a cohesive brand that communicated their focus on holistic wellness and natural remedies.
They required a professional, user-friendly website that would drive e-commerce sales and enhance the customer experience. VIEW WEBSITE>>
With a fresh market presence, they needed to establish credibility through effective branding, customer testimonials, and engagement.
Their goal was to implement sustainable growth strategies, including subscription services and affiliate marketing, to ensure long-term customer retention and success.

Challenges & Goals

Establishing a Strong Brand Identity:

Conversion-Optimized Website:

Building Customer Trust:

Groundwork for Growth:

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WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, PACKAGING, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, PACKAGING, SIGNAGE, BUSINESS CARDS WHAT WE DID: BRAND IDENITY DESIGN, BRAND STRATEGY, BRAND MESSAGING, PHOTOGRAPHY DIRECTION, WEBSITE DESIGN & DEVELOPMENT, BRAND GUIDELINES, PACKAGING, SIGNAGE, BUSINESS CARDS

Our Solution

We refined their branding to emphasize their commitment to natural, holistic wellness, making the brand visually appealing and aligned with their values of transparency and education.

Brand Strategy & Identity:

We created a sleek, user-friendly Shopify website optimized for conversions. The design featured clear calls-to-action (CTAs), easy navigation, and a streamlined purchasing process to enhance the user experience and drive more sales.

Shopify Website Design:

Focused on making the website mobile-responsive, quick-loading, and integrated with all necessary features for seamless shopping, order tracking, and customer service.

E-commerce Optimization:

Growth & Results

Since launching with our branding and website, this online shop has been set up for success.

50%

Boost In Conversion Rates

With their website optimized for user experience and e-commerce they have turned more website visitors into paying customers.

30-40%

Revenue Increase

Strategic branding, website design, and marketing recommendations played a role in seeing this increase in revenue in just 6 months.

25%

Increase in Repeat Purchases

By leveraging testimonial-driven marketing they have built stronger customer trust leading to repeat purchases.
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Purely Natural Apothecary’s success shows how professional branding and website design can boost revenue by up to 40%, increase conversions, and build customer trust. If you’re ready to achieve similar results, The Brand Influence can help create a brand and website that drives growth. Let’s get started today!

What This Means for Your Business

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Plans starting at $500

  • Initial Consultation

  • Individualized Nutrition Plan

  • 100 Exclusive Recipes

  • Unlimited access to check-in

  • Weekly Meal Plan and Recipes

Premium Package

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Plans starting at $250

  • Initial Consultation

  • Individualized Nutrition Plan

  • 25 Exclusive Recipes

  • Weekly Check-In

Basic Package

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Nutrition Consulting

Plans starting at $500

  • Initial Consultation

  • 7 days a week 

  • 3 meals/ day + snacks

  • Grocery shopping list

  • Digital recipes

Full meal plan

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Plans starting at $250

  • Initial Consultation

  • 5 days a week 

  • 2 meals/day

  • Grocery shopping list

  • Digital recipes

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

Website Design

- Custom WordPress, Showit, or Shopify Website Design + Set up
 - 7 Web Pages + Up to 15 blog posts
- Responsive Design 
- Website copy written for you
- Email Opt-in Design + Set Up

- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms

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Brand Strategy & Positioning

- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality

- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide

Brand Visual Identity

- 3 Logos (Main, Alternate, Mark) 
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette

- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions

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The Quirky Details You Didn’t Ask For (But Might Love)


Let's Get personal

Personality types

7w8  |  INFP-A  | 5/1 Projector

Zodiac

Libra

Sidekick

My pups, Willow & Luna

Book

Throne of Glass Series

Favorite pastime

Sunbathing in Spring

Season of choice

Spring in Italy

top of the bucket list

20 acre homestead

Newest obsession

Reformer Pilates & Kabbalah