Shift Functional Medicine
How Strategic Branding & Website Design Fueled a Thriving Functional Medicine Practice in Bend, Oregon
In 2019, a functional medicine startup in Bend, Oregon, approached us to create their brand identity and website as they launched their practice. With a single practitioner and a vision to bring comprehensive, root-cause healthcare to their local community, they sought a brand presence that would reflect their expertise and values. Our role was to develop a cohesive brand identity that resonated with their audience and design a website that not only showcased their services but also provided a seamless user experience. Through thoughtful design and strategic messaging, we crafted a brand and digital presence that laid the foundation for their growth and long-term success.
Project Overview:
Challenges & Goals
Local Market Presence:
Membership Model Integration
Scaleability:
Patient Trust & Credibility
Our Solution
Brand Strategy & Identity:
Scalability Focus:
Membership Model Integration
Consistent Visual Identity:
Growth & Results
8x
Team Growth
37,400+%
Return On Investment
5 star
Google Rating
Marie A. - Founder of Shift Functional Medicine
"Working with The Brand Influence is an incredible experience! They help refine your ideas, teach you so much along the way, and delivers a stunning brand you'll absolutely love. I was thoroughly impressed by their organization, positive energy, and patience. Their workbooks were especially helpful in clarifying my ideas, creating a flawless brand strategy and ultimately bringing my vision to life."
Client Experience
This case study highlights how strategic branding and website development create long-term business success. By investing in a strong foundation, they scaled from a solo practitioner to a thriving, multi-provider practice with a stellar reputation.
If you're a health & wellness professional looking to elevate your brand and scale your business, let’s talk about how branding can drive real, measurable ROI.
What This Means for Your Business
Ready to position your practice for growth?
Plans starting at $500
- Initial Consultation
- Individualized Nutrition Plan
- 100 Exclusive Recipes
- Unlimited access to check-in
- Weekly Meal Plan and Recipes
Premium Package
option 2
Plans starting at $250
- Initial Consultation
- Individualized Nutrition Plan
- 25 Exclusive Recipes
- Weekly Check-In
Basic Package
option 1
Nutrition Consulting
Plans starting at $500
- Initial Consultation
- 7 days a week
- 3 meals/ day + snacks
- Grocery shopping list
- Digital recipes
Full meal plan
option 2
Plans starting at $250
- Initial Consultation
- 5 days a week
- 2 meals/day
- Grocery shopping list
- Digital recipes
Half meal plan
option 1
Meal planning
Brand Strategy & Positioning
- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality
- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide
Brand Visual Identity
- 3 Logos (Main, Alternate, Mark)
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette
- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions
Website Design
- Custom WordPress, Showit, or Shopify Website Design + Set up
- 7 Web Pages + Up to 15 blog posts
- Responsive Design
- Website copy written for you
- Email Opt-in Design + Set Up
- Custom “Coming Soon” Page
- Website BackUp Plug-in Set up
- 2 Pre-Built Page Templates
- 30 Days of Technical Support
- Website Training Video
- Integrations to CRM's and other platforms
Brand Strategy & Positioning
- Brand Clarity Workbook
- Weekly 30 minute intensive calls
- Ideal Customer Discovery
- Brand Personality
- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Launch Guide
Brand Visual Identity
- 3 Logos (Main, Alternate, Mark)
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette
- Brand Style Board
- Brand Guideline Booklet
- Business Card Design
- All design elements are equipped with unlimited revisions
The Quirky Details You Didn’t Ask For (But Might Love)
Let's Get personal
Personality types
7w8 | INFP-A | 5/1 Projector
Zodiac
Libra
Sidekick
My pups, Willow & Luna
Book
Throne of Glass Series
Favorite pastime
Sunbathing in Spring
Season of choice
Spring in Italy
top of the bucket list
20 acre homestead
Newest obsession
Reformer Pilates & Kabbalah
